Work with Us

The individual in this role will be responsible for developing brand strategies, marketing plans to drive product and community growth ensuring brand consistency & voice. You will be challenged to act both creatively and analytically to make Nyumi a household name. If you're driven and believe in the magic of good story telling, this role is for you. If you like doing this inside a start up with a digital-first approach, then this is really the role for you!

Roles and Responsibilities:

• Strategize, plan & execute the projects required to boost our brand presence (online/offline).
• Action and analyse consumer insights & take up initiatives to position our brand.
• Lead creative development to motivate the target audience to take action.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs.
• Ensure adherence to brand guidelines and maintain consistency across all internal and external communications.
• Monitor market trends, research consumer markets and competitor activities to identify opportunities and key. You would be working closely with multiple stakeholders including design, product marketing, business development, social media, performance marketing etc. Your additional job would be to keep all the work organised and ensure fast delivery of all marketing content.

Ideal Candidate:

• Excellent written and verbal communication skills, a high level of organization, and impeccable attention to detail.
Ability to handle aggressive deadlines and prioritize work in a fast-paced work environment
• A highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight.
• Demonstrated ability to create engaging content, come up with creative ideas, and think outside the box.
• Positive attitude, reliable, transparent and enjoys working with different types of people.
• 5+ years of experience across branding and communications.
Graduate/ Master’s Degree in marketing/ communications

Role: Social Media & Content Marketing Manager

Social Media Strategist using social media & content for brand awareness and impressions. Preferably worked in digital first brands

Key Responsibilities:

• Develop, implement, and manage our social media strategy      
• Complete Content Management - Development, execution & delivery of digital and print content across all our channels      
• Plans and execute a content strategy that is not only engaging but also in line with the brand’s image and objectives
• Measure the success of every social media campaign, apply data analytics to personalize & optimize content
• Should have a knack for short copy, engaging & viral content, and the vision to translate that in design
• Stay up to date with latest social media best practices and technologies
• Promote Posts & use social media marketing tools such as Buffer
• Compile data across social media platforms and create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development
• Competition Research & Mapping

Who you are:

• Excellent knowledge of Instagram, Facebook, YouTube, Twitter and other social media best practices
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal, presentation and communication skills

3-5 Years, someone who has handled end-to-end social media for a digital / content brand. Preferably in FMCG / Health & Nutrition brands like Nykaa, MamaEarth, Sugar, Mcaffeine, Plum Goodness, The Man Company, iDiva, Popxo, Scoopwhoop, Dot & Key, The Face Shop India, DUNZO, THE WHOLE TRUTH Can be from Digital Marketing agencies as well, but should have worked extensively on Social Media Strategy & Content writing & not just client servicing profiles

Key Responsibilities:

• Be the face of the key leader while communicating with major stakeholders and his other counterparts or repartees.
• Shadowing the key leader in important meetings and calls.
• Suggest new ideas and initiatives to the key leader for the betterment of the organization.
• Head the strategic planning processes and ensure ideas between the CEO and other leaders are aligned.
• Helping key leader to prioritize their tasks and appointments.
• Helping the leader in preparing him for upcoming meetings and providing him with all the necessary information.
• Represent key leader in meetings and calls if he/she couldn’t make it.
• Directing members in CEO teams, such as executive assistants and senior project managers.
• Helping in the creation of key performance indicators for various teams
• Handling the budget cycle process and helping managers to prepare their budget
• Writing first drafts of proposals, emails, letters, etc. on behalf of the key leader.
• Taking care of internal and external communications, such as newsletters, speeches, reports, and presentations .
• Managing company in its initiatives and broad programs.
• Researching and defining new business opportunities
• Working in sync with the Human Resources team to address potential staffing issues.

Roles and Responsibilities

• Extensive knowledge of Amazon marketplace and AMS, driving all paid and non-paid initiatives
• Good knowledge of other accounts- Nykaa, Flipkart etc
• Thorough knowledge of driving performance marketing for the brand; Proactively performing regular optimization of accounts
• Responsible for working on E-commerce marketplace advertising platforms, strategizing, and optimizing campaigns on daily basis
• Provide complete and accurate data in the weekly and monthly meetings
• Assist to plan, develop, and oversee the initiative of major accounts
• Managing communications between key clients and internal teams
• Negotiating contracts with the client and establishing a timeline of performance
• Establishing and overseeing internal budgets with the company and external budgets with the client
• Working with design, sales team, creative, advertising, logistics, managers, marketing, and team members from other departments dedicated to the same client account to ensure the highest quality of materials are being produced and all client needs are met
• Planning and presenting reports on account progress, goals, and quarterly initiatives to share with team members
• Expanding relationships and bringing in new clients

Job Requirements

• 3-4 years of Experience of direct response & E-commerce experience in an integrated, multi-channel marketing environment
• B. Tech/MBAs from reputed institutes.

KEY RESPONSIBILITIES:

• Extensive knowledge of Amazon marketplace and AMS, driving all paid and non-paid initiatives
• Good knowledge of other accounts- Nykaa, Flipkart etc
• Thorough knowledge of driving performance marketing for the brand; Proactively performing regular optimization of accounts
• Responsible for working on E-commerce marketplace advertising platforms, strategizing, and optimizing campaigns on daily basis
• Provide complete and accurate data in the weekly and monthly meetings
• Assist to plan, develop, and oversee the initiative of major accounts
• Managing communications between key clients and internal teams
• Negotiating contracts with the client and establishing a timeline of performance
• Establishing and overseeing internal budgets with the company and external budgets with the client
• Working with design, sales team, creative, advertising, logistics, managers, marketing, and team members from other departments dedicated to the same client account to ensure the highest quality of materials are being produced and all client needs are met
• Planning and presenting reports on account progress, goals, and quarterly initiatives to share with team members
• Expanding relationships and bringing in new clients

QUALIFICATION:

• Extensive knowledge of Amazon marketplace and AMS, driving all paid and non-paid initiatives
• 3-4 years of Experience of direct response & E-commerce experience in an integrated, multi-channel marketing environment
• B. Tech/MBAs from reputed institutes.