KRITI x NYUMI | 20% OFF SITEWIDE

Cranberry Extract (PacRan)®
Biotin, Vitamin C, Vitamin B6, Vitamin B5, Vitamin B12
Tagara Root Extract, Chamomile Extract, L-theanine, Vitamin E
Olive Oil
Locust Bean
Vitamin B3, Folic Acid, Melatonin, Inositol, Hyaluronic Acid, Hibiscus extract & Zinc
Vitamin A, Vitamin D2, Selenium, Curcumin, Iodine, Choline & Amla Extract
Vitashine™ D3

our family of ingredients

from around the world

We’ve only kept the ingredients that deserved to stay. They’ve been checked not just for their clinically proven nutritional benefits, but also for the quality of their source, bioavailability, and compatibility with other ingredients. Perfecting this led us across the globe, and we’re excited for our diverse family of ingredients to be part of yours, soon.

  • Vitamin A #
  • Vitamin D2 #
  • Vitashine™ D3 #
  • Vitamin C #
  • Vitamin E #
  • Zinc #
  • Selenium #
  • Patented Curcumin #
  • Hyaluronic acid #
  • Tulsi Leaf Extract #
  • Patented Cranberry PacRan® #
  • Hibiscus Flower Extract #
  • Vitamin B6 #
  • Vitamin B3 #
  • Vitamin B12 #
  • Folic Acid #
  • Biotin #
  • Iodine #
  • Choline #
  • Inositol #
  • Amla Extract #
  • L-theanine #
  • Melatonin #
  • Chamomile #
  • Tagara Root #
  • Pomegranate Extract #
  • Olive Oil #
  • Vitamin A

    Vitamin A deserves our love for more reasons than one. It plays an important role in maintaining good skin health as well as promoting immune function. We’re made of cells and tissues, and Vitamin A works to keep surface tissues healthy by reducing pigmentation and assisting the natural production of collagen. It also helps in the creation of cells that form a part of immune responses against infectious diseases. Source Hyderabad You’ll find it in: Radiant Skin Happy Hair Core Immunity UT Care Beauty Sleep
  • Vitamin D2

    Vitamin D2 is a hardworking nutrient that plays several roles. It helps the body absorb and regulate essential minerals. It also supports cell division for repair of damaged cells, helps reduce cell inflammation, and contributes towards keeping the immune system healthy. What’s more, studies show that regular intake of Vitamin D helps improve the quality of sleep, too. Source Bangalore You’ll find it in: Radiant Skin Core Immunity Beauty Sleep
  • Vitashine™ D3

    Say hello to the sunshine Vitamin that has earned a placed in spotlight for its versatility. From the Vitamin D family, this one is more readily absorbed and also helps increase overall Vitamin D levels in the body. It supports healthy skin, bones and immunity. Unlike commonly used animal sources like fish liver oil, we’ve chosen VitashineTM which is sustainably sourced from lichen and hence vegan. With a growing number of Indians showing a deficiency of Vitamin D3, it’s even more essential to replenish our body with this important nutrient. Source Europe You’ll find it in: Core Immunity
  • Vitamin C

    This one’s quite an all-rounder! Vitamin C helps to improve skin tone, delay ageing, boost immunity, and also works to keep infections at bay. Our body creates more free radicals when triggered by stress, poor diet and lifestyle choices. This results in cell damage and even chronic disorders over time. Vitamin C delivers antioxidants, which are key to fight off free radicals. When taken regularly, it helps skin stay healthy and improves immune function. Source Netherlands You’ll find it in: Radiant Skin Happy Hair Core Immunity UT Care Beauty Sleep
  • Vitamin E

    E is for essential? We may safely say so. Vitamin E is required by the body for an array of functions from keeping cells healthy and reducing inflammations to fighting free radicals and supporting the immune system. Vitamin E has always been famous for replenishing skin and hair cells. It does so by protecting cells from oxidative stress caused by free radicals. Its anti-inflammatory properties help repair cells and antioxidants help prevent hair loss due to cell damage. Source Germany You’ll find it in: Radiant Skin Happy Hair Core Immunity Beauty Sleep
  • Zinc

    This nutrient packs a punch in just a small dose. Zinc, known as a trace mineral required in small amount, is used by over 300 enzymes for important chemical processes in the body. It helps make hair more healthy and resilient, preventing hairloss or premature greying. It supports cell division that helps in repair of damaged cells, key to healthy skin. It also contributes to a healthier immune function. We’ve used Zinc citrate since it can be efficiently absorbed and used by the body. Source Ahmedabad You’ll find it in: Happy Hair Radiant Skin Core Immunity
  • Selenium

    Selenium is a trace mineral, which means the body needs it in a small amount. But it’s an essential nutrient because of the important role it plays in fighting free radicals and protecting from damage. A lack of selenium could show up as premature greying of hair. Replenishing the body with it can go a long way in maintaining skin and hair health. Source Maharashtra You’ll find it in: Radiant Skin Happy Hair
  • Patented Curcumin

    Long before golden milk and turmeric lattes made a global wave, ancient sciences in India were using turmeric as a medicinal ingredient since centuries. Curcumin is a bioactive component is found in this Indian super- ingredient hailed for its antioxidants, anti-microbial and anti-inflammatory properties. Regular intake is known to boost immunity, and help keep skin clear and glowing. For our formulation, we sourced Curcumin C3 Complex ®, which is a patented and clinically proven composition. It contains 95% curcuminoids and better absorption, for maximum benefits in every dose. Source Karnataka You’ll find it in: Radiant Skin Core Immunity
  • Hyaluronic acid

    Here’s unlocking the secret to keeping your skin hydrated. Hyaluronic acid is a wonder ingredient that helps retain water in tissues, which is important for their suppleness and natural firmness. It is mainly found in the skin and can absorb water 1000 times its own weight, maintaining skin’s moisture and softness. Skin ageing is closely linked to lack of moisture, which leads to wrinkles and dullness. But not when you have Hyaluronic acid by your side daily. Stay nourished and glow on. Source Ahmedabad You’ll find it in: Radiant Skin
  • Tulsi Leaf Extract

    Also known as the Queen of Herbs, this is one of India’s most ancient and trusted medicinal ingredients, and has earned a place on the global health map. Tulsi contains antibacterial and anti-inflammatory properties that help fight against infections. Its leaves are rich in essential vitamins and minerals that support T-helper cells found in the immune system. Regular intake of Tulsi is known to improve body’s responses to viral and bacterial infections and reduce inflammations. Source India You’ll find it in: Core Immunity
  • Patented Cranberry PacRan®

    Keep recurring urinary tract issues at bay? Yes, we Cran! Cranberries contain Proanthocyanidins (PACs) that work to create a lining, preventing bacteria from binding in the bladder walls or urinary tract. We chose the effective PacRan® - a 100% natural, patented cranberry extract that has established safety and efficacy across multiple studies. Regular consumption has been shown to help in reducing the recurrence of urinary tract infections, and maintain urinary tract health over time. Source USA You’ll find it in: UT Care
  • Hibiscus Flower Extract

    Ready for some flower power in your daily nutrition? We’re talking of the species of Hibiscus known as Rose Mallow. Although it is native to Asia, its use as an antimicrobial herb has spread across continents. It contains flavonoids, which are antioxidant agents that fight off toxins in the body on a daily basis. They help reduce the occurrence of infections and inflammations. Source Delhi You’ll find it in: UT Care
  • Vitamin B6

    This water-soluble Vitamin is also known as pyridoxine. Its chief roles in body function include supporting cell growth, and helping in the production of melatonin and serotonin that are required for restful sleep. It also helps maintain normal synthesis of cysteine, an amino acid responsible for keeping hair healthy. Since the body cannot create B6 on its own, it is essential to include it through external sources like food or supplements. Source Netherlands You’ll find it in: Happy Hair Beauty Sleep
  • Vitamin B3

    Better known as Niacin, this water-soluble vitamin is a co-enzyme that is vital to several body functions. It helps in maintaining hair and skin health as well as supporting the production of sleep-hormone melatonin. Vitamin B3 also complements Biotin, another essential nutrient for healthy hair, so every dose works effectively towards nourished and healthy hair. Source Delhi You’ll find it in: Happy Hair Beauty Sleep
  • Vitamin B12

    Hair loss or early greying very often isn’t an isolated issue; it’s a symptom of deficiencies. Vitamin B12 is an essential nutrient in maintaining hair health. It keeps hair follicles nourished by supplying them with red blood cells. Nourished hair follicles means reduced hair loss and delayed greying. A Vitamin B12 deficiency tends to be common since it isn’t produced by the body and has to be derived through dietary supplementation. We’ve got you covered. Source Netherlands You’ll find it in: Happy Hair
  • Folic Acid

    This multi-talented nutrient takes care of hair like no other. Folic acid or folate helps in creation and circulation of red blood cells, which are food for hair follicles. It converts energy from food, making it available for many processes including hair follicle stimulation. It also prevents premature greying and supports healthy cortisol levels important for hair growth cycle. Staying regular with folic acid over time can help unlock more benefits like improvement in hair volume and lustre. Source Udaipur You’ll find it in: Happy Hair
  • Biotin

    A part of the Vitamin B family, biotin helps convert food into energy, which is key for nourishment. While it helps maintain the nervous and digestive systems, its most visible benefits include improved hair, nails and skin. That’s because it supports metabolism of protein-building amino acids (keratin) essential for hair and nail health. Regular intake of biotin can check hair fall, and help improve length and thickness of tresses, and keep nails from becoming brittle, chipping and cracking. We’ve used 100% RDA-approved levels of biotin, to ensure each dose is both effective and safe. Source Netherlands You’ll find it in: Happy Hair
  • Iodine

    Good nutrition is an interconnected network in the body, and iodine is a chief example of this. The thyroid gland is responsible for producing hormones that help the repair and growth of cells. This includes hair follicles, too. That’s why a deficiency in iodine shows up as hair loss, along with thyroid-related issues. Getting enough of iodine daily will keep thyroid hormones in check, and hair follicles in place. Source Maharashtra You’ll find it in: Happy Hair
  • Choline

    Choline is an important nutrient found in the cell membrane and its role is to help cell division. Hair growth takes place in a cycle, and cell division is the phase where new cells are created, increasing the length of hair by pushing old cells forward. Choline is made by the liver, but only in small amounts, which is why dietary supplementation becomes essential to get enough of this helpful nutrient. When Choline teams up with Inositol, they turn into a power-packed duo that supports hair health. Source Maharashtra You’ll find it in: Happy Hair
  • Inositol

    Inositol is a part of the Vitamin B family and plays a vital role in many body functions. It helps regulate various hormones, which in turn can help keep hair thinning in check. It works well when partnered with Choline, another nutrient essential for hair health. Source Gujarat You’ll find it in: Happy Hair
  • Amla Extract

    This sweet-tart fruit has been around in Indian medicinal sciences for centuries. It contains 600mg of Vitamin C in every 100gms, making it a rich source for Vitamin C. It contributes to collagen synthesis. Its antioxidant properties keep free radicals in check and help prevent premature greying. Source Maharashtra You’ll find it in: Happy Hair
  • L-theanine

    Good sleep is preceded by a relaxed mind. L-theanine is an amino acid that does that effectively. Rather than creating drowsiness, it helps ease the mind in a state of calm, and is also shown to reduce stress when consumed in sufficient amounts. Source Germany You’ll find it in: Beauty Sleep
  • Melatonin

    To fall asleep, it’s important for your body to be in a relaxed state first. Melatonin is the hormone that does this for you. It sends signals to your brain to induce sleep when it’s dark, and to wake you up as sunlight makes an appearance. Several factors like stress, lifestyle choices, or excess caffeine in the system can affect the natural melatonin production. Intake of melatonin helps the body relax and prepare for sleep, and even improve sleep quality. It supports your body’s natural state of sleepiness at bedtime, for a good night’s rest and repair. Source Gujarat You’ll find it in: Beauty Sleep
  • Chamomile

    This flower has been a part of sleep-inducing natural remedies for ages. Sleep is a function of receptors in the brain that create sleepiness. Chamomile contains an antioxidant called apigenin that aids these sleep receptors by binding with them. It also has relaxation and anti-anxiety effects. A good day begins with sound sleep, and this ingredient supports that. Source Germany You’ll find it in: Beauty Sleep
  • Tagara Root

    This herb that graces the Himalayas has been used in traditional Indian sciences for many centuries. Also known as Valerian extract, this ingredient aids sleep by relaxing the central nervous system. It is also known to balance the circadian rhythm that controls the sleep-wake cycle and helps reduce symptoms of anxiety. Source Germany You’ll find it in: Beauty Sleep
  • Pomegranate Extract

    The body does a lot of repair and regeneration when in sleep mode. One of them includes cellular regeneration. Pomegranate extract helps in stimulating skin cells (keratinocytes), helping in their renewal, and preventing premature wrinkles and sagging. It is also packed with antioxidants that help neutralise effects of free radicals, improving skin radiance. This ingredient is here to help begin each day with refreshed, radiant skin that says “Woke up like this.” Source Germany You’ll find it in: Beauty Sleep
  • Olive Oil

    Gummies are no fun if they turn sticky, mushy or too hard. We add Olive oil to make sure your gummies stay the way they arrived. Source Spain You’ll find it in: All
show more +

quiet companions

Our non-active ingredients help with important tasks like binding active ingredients, nutrient stability and absorption.

  • Citric Acid

    If you love the tasty tang, it’s thanks to this ingredient that regulates the pH to keep the structure firm.

    # Mumbai
  • Fruit Pectin

    The glue that binds the gummy. Naturally derived from fruits, it is a cleaner alternative to gelatin.

    # Germany & Italy
  • Cane Sugar

    The sweetness and texture to each gummy comes from this responsible replacement to artificial sweeteners.

    # Villupuram
  • Glucose Syrup

    From fingertips to your taste buds, each gummy’s structure, moistness and flavour is sealed in thanks to this ingredient.

    # Karnataka
  • Trisodium Citrate

    Gummies get you going, and this ingredient keeps them going for you. It maintains the texture, firmness and pH level of your gummies.

    # Mumbai
  • Natural Colour

    Extracted from vegetables, we used natural colours to add vibrancy to each gummy.

  • Natural Flavour

    To give your taste buds as treat minus the guilt, we used flavours extracted from fruit juices. Enjoy a burst of fruity deliciousness daily.

    # Germany
  • Coconut Oil

    Gummies are no fun if they turn sticky, mushy or too hard. We use Virgin Coconut oil to make sure your gummies stay the way they arrived.

    # Chennai
  • Olive Oil

    Gummies are no fun if they turn sticky, mushy or too hard. We add Olive oil to make sure your gummies stay the way they arrived.

    # Spain
  • Locust Bean

    Extracted from the seeds of the carob tree, this helps keep the gummies plump.

    # Turkey
  • Carnuaba Wax

    Made from leaves of Carnuaba palm trees, this ensures the gummies don’t get sticky, and gives them a natural shine

    # USA
kept out for good

Whitening agents with side-effects, high-sugar flavour / colour enhancers, bulking agents containing trans-fat - these ingredients do not belong in your food. certainly not in your daily vitamin. We devised our formulation to consciously avoid them, and worked with safer alternatives.

  • gelatin
  • preservatives
  • titanium dioxide
  • stevia
  • artificial sweeteners

backed by science

Every ingredient here has a backstory that speaks of clinical studies, thoughtful sourcing, unique formulation and stability tests. If you’re as nerdy as we are, do check out the science behind bringing these ingredients together.

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