Whether you live in the beauty world or under a rock, chances are you’ve heard of hyaluronic acid. The new kid on the block, the hottest skincare trend, the buzz of the beauty industry. It’s hard to pronounce (hai-uh-luh-raw-nic. You’re welcome) and harder to spell, and it sounds like it would do more harm to your skin than good. The funny thing is, it’s something that’s naturally produced by your body.

so what is hyaluronic acid actually?

It is a sugar molecule a.k.a. carbohydrate. Yes, you heard right. The answer to great skin is carbs. Naturally occurring in the skin, hyaluronic acid helps to bind water to collagen, making the skin appear plumper, dewier and more hydrated. Just one HA molecule can hold up to a thousand times its own weight in water1. It’s basically a bottle of water for your skin. Exactly like the one that’s sitting on your desk, untouched, full of reminders for you to drink. Not only does it firm up your skin, it also acts as a lubrication agent for your joints, nerves, hair, and eyes. It also goes without saying that hyaluronic acid works on all skin types. Think of it as a beauty+brains combination for your skin.
Even though it is an acid, HA doesn’t work like one and exfoliate dead skin cells. For all you Hermoine Grangers, the name is derived from the enzyme that synthesizes hyaluronic acid, called ‘hyaluronic acid synthase’.

what does hyaluronic acid do for your skin?

Boosts your skin’s moisture 

Given its magical ability to retain water, hyaluronic acid completely hydrates the skin and rejuvenates it. You can finally stop chasing that ‘fresh no-makeup-makeup look’. 

Reduces the appearance of wrinkles and fine lines 

Water, the answer to everything, is also the answer to tight and taut skin. HA absorbs water, increases moisture and leaves your skin looking plumper and firmer.  It turns those fine lines into a fresh face. And let’s be honest, the stress of your life does not need to be plastered across your face. 

Strengthens the protective barrier 

Hyaluronic acid is the fountain of youth. It helps strengthen the skin’s natural barrier against pollution, dust, late nights, your boss’s jokes, you name it - giving you a more youthful appearance.   

Heals wounds faster 

When your skin is regularly watered, much like a plant, HA regulates tissue repair and regeneration, healing scars faster.

Improves skin texture 

Hyaluronic acid smoothes skin texture when it reduces fine lines and wrinkles. So you can mean it when you say  ‘#IWokeUpLikeThis’. 

what does hyaluronic acid do for you? 

It gives you one less thing to worry about. Takes the inevitable weight of Korean skin goals off your chest. And most importantly, gives you the freedom to say goodbye to all those tabs about ‘the answer to glowy skin’ or ‘how to take care of your skin at 30’. And say hello to tons of free time, stress-free days and definitely more tab space.   
You’re probably asking, if my skin is naturally producing hyaluronic acid, why do I need more of it? Because as we grow older (ugh, adulting), our body produces less and less HA. Which means, drier and rougher skin. Life, right? Just when you need more of something, it’s gone. That’s where our Radiant Skin Gummies come in. Packed with hyaluronic acid, these give your skin all the nutrients it needs in one shot. Studies show [1] that ingesting it orally leads to the improvement in the appearance of skin by actually softening wrinkles and increasing firmness. Want to plump your skin from the inside out? There’s a pill for that. 
A hyaluronic acid supplement is to skin, what biotin is to healthy hair. After all, the best way to have healthy skin is to eat a well balanced diet. What you put in your body, will provide your skin the necessary tools to repair and rejuvenate. 


Hyaluronic acid is available in many forms (oral, topical and injections). But ingesting it would mean less time spent researching ‘best hyaluronic acid product’, and more time spent watching Netflix. No Googling how to use it, apply it, etc. It means more shelf space, for a bottle of wine maybe. No more hoarding sheet masks, under-eye serums and anti-ageing lotions. Our Radiant Skin Gummies with HA have it all. They say there’s no such thing as a magic pill. And you’ve got all the reasons right here, that prove otherwise. 
References
1 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5522662/
2 https://www.telegraph.co.uk/beauty/skin/what-is-hyaluronic-acid-beauty-by the-geeks/